January 20
4 types of marketing

Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. The key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you can choose a specific…


January 13
no system equals no sales - Melissa Hughes

No System Equals No Sell – Essentials For a Successful Sell

What kind of methods or plans do you have in place to getting successful sales? If you do not have a method, then you have to stop what you are doing and begin thinking on this process immediately. Maybe you are getting by without selling methods, however, you are most definitely not getting the amount…


January 5

The Importance of Communicating the Value of Your Business

You know your business is valuable. You know how wonderful the products or services you offer truly are. However, are you communicating that value to your customers or possible customers? Do you realize how important it is to communicate that value?    If you are not successfully communicating the importance of your business, then you are…


January 2
The Difference between Marketing and Sales

The Difference between Marketing and Sales

Sales and marketing plans are not the same thing. Unfortunately, many business owners will confuse the two and not realize that they need to spend time with each. While sales and marketing do actually work together in almost every way, they do have two different meanings. If you are a small business owner, you must…


December 19

Find the Answers to Your Questions About Strategic Planning

Strategic planning may not be something that you have given much thought to, but if you are a business owner, it is time to start thinking. No matter the size of your company, it can definitely benefit from strategic planning. However, if you have never thought much about it, then you most likely have more…


November 24
melissa hughes

Your Branding Questions Answered

You own a business and someone mentions that you need to be branded. Instantly, thousands of questions begin to run through your mind. Whether or not you have even heard of branding, the thought of it is destined to drum up quite a few questions. When you run a small business, the questions become even more…


November 17
Understanding Your Business Accounting and Cash Flow Process

Understanding Your Business’ Accounting and Cash Flow Process

Consider the following scenario. You started a business. It is a small business, but it is selling the products that you love. Maybe it is even a specialty business, and you have had a great deal of success from your surrounding area. You are not very good with numbers, so you have made the decision to…


November 10
Love elevates you - It makes you lighter

Love elevates you. It makes you lighter.

When you accept the abundance of that love, you receive: • Joy • Lightness • Peace • Understanding • Knowing • A positive guiding presence When I was told to bring joy to people’s souls, it meant bringing them love—real love. A very powerful example of real love can be found in my sister’s story.…


November 4
I dreamed of being an artist and of living a big life

I dreamed of being an artist and of living a big life

I’m originally from Germany, but I’ve been living in the United States since the mid-’90s when I came here in pursuit of a spiritual calling. The first inkling I had of my life’s vision was around the age of six. I grew up in a small village in the Black Forest where life was rural, simple,…


October 20
customer value

The Lifetime Value of a Customer

Customers come and go. This is just one of the ups and downs of owning a business. You are aware that you may not always keep the same customers for years. However, as a small business, you will usually have a strong base of loyal customers who continue to visit your business for years. These people…